Thursday, 22 March 2012

The Indian Fashion Industry

The Indian Fashion Industry
The Indian Fashion Industry
The fashion industry had fallen not just by the high cut of the clothing line prices but also the downfall of the fashion show. Business of several make-up artists, models, coiffeur, event organizers, stylist and choreographers were terribly reduce.

In the start of the 21st century the Indian fashion set-up was not over and done with lively and excitement time but it was sustained that a certain stable point was attained. With the emerging of an innovative stylist, diversities of trendy designs and fashionable models, fashion industry had increased their publicity that hastens its evolution.

The broadening of the globalization of Indian Fashion Industry

Accessories, fabrics, and textile were the product being exported by India throughout global fashion business. Fashion stores and garment producer that crafted Ethnic Indian design and accessories are regard as an important fa├žade everywhere in the world. India is considered as the biggest competitor and plays an important part in the international fashion field while they are the supplying of textile for fashion wear. The unique tradition and also the raw supplies was not only the strength of India. Indian is known as the 5th leading manufacturer of synthetic or man-made fibers, the 2nd leading producer of silk and the 3rd leading producer of cotton, worldwide.

The Indian industry both in textile and garment holds a lot of essential part in the international market that would be submissive, in quality raw materials, wide ranges of preference of designs in the garments e.g. clothes with beadwork, embroidery, sequins and aari or chikkon, to the cost efficiency to manufactured fabrics, including the low-priced skillful workers, and also the fast regulation of prices for trading workers. Fashion garments in the global fashion stores and houses are supplied by India with less lead time at a competitive cost and an effectual control on designs which show the complicated and sophisticated hand embroidered.

The embroidered garment segment has been considered as India’s default source, further decrease in price was noticeable when change of rupees against dollar went down, which draws more customers. The outcome is crafted works are sold at an extremely lesser prices because international fashion shops produce their custom-made material.

The buyer can either be attracted or get confuse by the wide variety of available fabrics in India, if fabric market is concerned. In deciding the textile for the international market a critical judgment prospect is done, current trend is considered. In a small town of Chapa at the Eastern state of Bihar, a name that is so unique and one of its kind, majority of the production works is completed there. The family business there is fabric making, contradictory to crude production method wide array of rare and quality silks are mix out and the equipment used are phaswas, matka, tussars, silks and many more. Silhouettes that are in big demand in the world, exquisite moss crepes, georgette sheers and delicate set of jacquards these fabrics that are only supplied by Surat in Gujarat to make a beautiful silhouette. The worldwide “Lungi” worn in the Southern, is a simple lower body wrap which is design with an unique “Madras check” has been another remarkable Indian fabric design that marks the fashion history.

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